U+I – specialist regeneration developer and investor – approached Sanders Studios with a very exciting brief; to create a fully immersive, on-site Virtual Reality (VR) experience and a set of CGIs for their official launch of The Record Store in Hayes.
Once the place where EMI mastered ground-breaking albums by The Beatles and The Rolling Stones, The Record Store has now been extensively refurbished and modernised by award-winning architects AHMM. With its stunning flat iron façade and impressive internal space potential, this landmark art deco building offers over 84,705 sq ft of high end office space and is available now. The great advantage of VR is the fact it provides an accurate, immersive and realistic vision of how the high-spec office space could be configured for different occupiers’ needs.
Positioned in front of a desk furnished with two primed Oculus Rifts, users had the ability to switch from reality to virtual reality within an instance. The experience not only illustrates how the space could be kitted out, but allows users to move through the interior to different standpoints and even floors, triggering fun info-graphics along the way by focusing on certain node points. To top it all off, a voiceover accompanies the user along the journey – explaining the functionality of the VR and informing of the fascinating history behind the space.
We’re delighted to announce that we’ll be running a live demonstration of the VR experience on stand H46 at London Build. Pop along, say hi and have a play! https://www.sanders-studios.co.uk/project/virtual-reality-the-record-store
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