Located in the heart of the UK at the University of Warwick, Warwick Conferences operate five outstanding dedicated training, conference and events venues. In a distraction-free academic environment, our venues are surrounded by all the facilities of a world-class university campus, with links to Warwick Manufacturing Group.
Warwick Conferences has recently been awarded the IACC ‘European Innovations Award’ for our most recent immersive digital campaign for our ground-breaking new venue ‘The Slate’.
Launched in June 2016, phase one of Warwick Conference’s marketing campaign began with a digital fly-through showcase of The Slate highlighting the distinct nature of the venue, its unique flexibility, practical layouts and added-value options available to meet all types of customer need. The second phase of the campaign specifically targeted different sectors with individually tailored versions of the fly-through, followed by short videos focused on Warwick Conferences’ core strengths and values. The targeted nature of the second phase meant sales teams were able to integrate ‘virtual show rounds’ into the existing sales journey and, as a result, 92% of those who received the film watched from start to finish.
Warwick Conferences fought off fierce international competition for the award at IACC’s Knowledge Festival and were commended for their industry-specific innovation in digitising architecture. The Slate is 650 square metres of completely flat-floor event space, built from BREEAM Architecture located with a serene lakeside location. It’s one of only ten venues in the UK with this impressive construction and has been engineered to enhance its performance in sustainability. As a completely blank canvas; you put walls up or move them around. We even have hardstanding space outside, so whether you want to demonstrate what your new composites are made of or show off some new kit, we can make it possible.
Richard Harrison, Head of Conference Centres, said: “Given the tangible nature of our product, it is hugely important that our event spaces spark inspiration, conversation and creation among delegates. It is no longer as simple as offering a meeting space that satisfies high volumes of people; it is about establishing an emotional connection between guests in an environment that encourages creativity and collaboration.”
This award has recognised the innovative nature of our campaign and our efforts to create a digital culture surrounding the venue experience. By offering the audience an opportunity to fully engage with the unique offering of The Slate, we were seeking to trigger an emotive spark that brought the venue and the experience to life.
London Build is the leading and largest construction show for London and takes place at the Olympia on October 25th & 26th. London Build is FREE to attend and features 100+ speakers, thousands of attendees, CPD-accredited training workshops, and entertainment. Book your free ticket today by clicking here