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WORKSHOP: How Construction Marketers Can Turn Customer Journey Complexity to Their Advantage
Purchase decision making in the construction industry is rarely simple. There are any number of different phases and a rolling cast of architects, consultants, engineers, contractors, installers, Uncle Tom Cobleigh and all.
But that complexity creates opportunities for marketers to ensure their brand is front and centre of the decision-making process.
This talk looks at some of the ways in which marketers can take advantage of this to help gain an unfair competitive advantage in their sector.