All exhibitors are automatically entered into this competition and you will be marked on several key aspects: design, atmosphere and the general vibe at your stand. Fear not, our marketing team have come up with a range of ideas and tips for you to ensure that your company stands a good chance for winning the ultimate prize.
KEY IDEAS THAT CAN MAKE ALL THE DIFFERENCE:
- Catering at your stand
- Competitions - beers / champagne bottles on display
- Music playing at your stand
- Performing acts
- Fish bowl card drop competition
- Raffle draws
- Celebrity guest appearances
- VR and other interactive experiences
Possibilities of keeping the momentum and driving interest to your stand are endless. Take a look at how these elements can heighten the interest around your stand...
Giveaways are a simple yet very effective way of starting a conversation with visitors. This method has stood the test of time in drawing in a crowd. Whether it's a branded tote bag, pen or portable charger, it's likely that visitors will remember your brand after the exhibition, maximising your brand awareness. Create a lasting impression and give visitors an item to remember your brand by.
Let us know if you have any giveaways at your stand and we will promote this on the website on social media during the show.
Everyone loves free food and drink!
Food is the ideal tool to draw people to your stand and at Olympia they deliver fresh exciting food straight to you. From freshly baked morning pastries to canapés, chilled champagne to freshly brewed coffee.
You could also pre-order beer tokens from Olympia through us and give them out for clients to meet you at the afternoon networking.
CREATE A SHOW-STOPPING STAND
Your stand layout is essential for driving maximum foot traffic. Be sure to make it seem interesting, informative and above all inviting.
Cover these key elements and you'll be well on your way to creating the bank of new high quality business leads in no time. The graphic design speaks volumes so ensure that your imagery captures the visitors attention from a distance.
WHY IS ENTERTAINMENT IMPORTANT?
Providing entertainment at your stand will draw in bigger crowds and capture the attention of senior buyers with budget to place.
Think outside the box. What can you do that is completely unexpected but will draw in a crowd? Your competitors will have their own surprises up their sleeves, so it's essential to get your thinking hats on as this is fundamental.
As there are hundreds of different companies exhibiting at the show, you can set yourself apart from others by hosting a competition to engage with visitors for longer, increasing your chances of turning meetings with new visitors into clients.
Capture their data and host a competition such as; guess the number of sweets in the jar, guess the weight of an item, hold a raffle or bring the Wheel of Fortune to allow visitors to give it a go.
Make your stand a crowd magnet. Create a buzz onsite and online by giving visitors something to talk about on social media about your company. Why not have a musician at your stand? Perhaps a magician, caricaturist or even a circus act?
The London Build Team are on hand to ensure any entertainment you’re running at your stand, receive extensive marketing to build up as much excitement around your participation as possible.
MAKE YOUR STAND INTERACTIVE
The more interactive your stand is, the higher the chances of securing the attention from your potential clients for longer. Make sure the staff at your stand are approachable and ready for business.
Consider setting up a photo booth, include a dedicated wall where attendees can write down on sticky notes what they think or hope for in the future of London/construction. VR headsets and touch screen displays are also great tools to get them to see how your product works in action or the completed