Duracell

Procell’s mission is to create the longest lasting batteries for professional devices to significantly reduce labour replacement and business costs. We understand how replacing professional batteries can be a significant cost for a business. On top of the cost of purchasing batteries, businesses have to pay a much higher cost for the labour to replace them. It is critical for professional end-users to drive the profitability of their businesses, which is why Procell offers a unique value proposition and customer-centric business approach. With the world's first dual portfolio of professional batteries, Procell is a premium brand exclusively for the professional device battery category. Procell engineer’s device-specific industrial alkaline batteries, each with unique power profiles to dramatically extend alkaline battery life and cut replacement costs.