Exclusive interview with Enfield Council
Ahead of this year's awards, we asked a number of shortlisted organisations about their entry and why they should win. This is what Enfield Council told us.
Can you explain your campaign for Enfield?
Enfield is a growing London Borough with regeneration projects such as Meridian Water, Alma Estate and New Avenue requiring nearly 15,000 construction workers over the next two decades. 'In addition, hundreds of other opportunities will come through private sector-led projects. With the great opportunities currently available and many more to come we, Enfield Council, want to ensure that local people are job ready to take up these opportunities as they come up. ''
The Enfield Council Corporate Communications Team, together with Economic Development and Neighbourhood Regeneration services, have developed a campaign ' Build Enfield ' to:
' ' 'proactively encourage local residents to move into construction related roles and help build the Enfield (and other areas) of tomorrow
' ' 'promote the Enfield supply chain to assist existing construction workers/firms gain work from prime developers (and their subcontractors) with sites in Enfield'
' ' 'raise general awareness of regeneration/housing projects taking place in Enfield
' ' 'promote the local workforce to construction companies working in the borough.
We've made a great start, and we still have more work to do, but we've had some great feedback about our campaign from businesses, children, young adults, resident in general, Council officers and councillors.'
The campaign has already contributed into our Enfield into Employment (backed by Mayor of London) project outputs (2017/18): Apprenticeship starts ' 105; Apprenticeships sustained 66; Job starts 41; Workshop attendees 124; Businesses supported 43
Why is this campaign so important?
As a local authority, we feel that we are proactively seizing the opportunity to ensure that jobs and training opportunities within the construction industry are being promoted, this includes all the career opportunities within this sector ranging from carpenters to accountants. 'One of our target audiences are teenagers in secondary schools. Careers in construction are often overlooked, but with the demand for housing over the coming years and the multitude of regeneration programmes across the country, the future couldn't be brighter for a career in construction.
What would winning this award mean to you?
Being shortlisted as a finalist in the 'Marketing Initiative of the Year Award' category of the London Construction Awards has already helped raise the profile of the campaign further and winning would add further weight to the campaign especially amongst the developers. 'We want this campaign to be a vehicle to help developer partners to fulfil their Section 106 commitments, the opportunities are there we just need to make the right people aware of them so that local jobs do go to local people.
For further information, please contact:
Marketing Content Manager
Costello Palmer Communications'
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