Navigating London’s competitive rental market can be challenging, especially for young people starting out. With high property prices and limited availability, many are forced to delay moving out or consider shared housing options.

This guide offers practical tips for first-time renters, including how to save money, when to search, what to prioritise, and how to act quickly to secure a property.

Finding a place to rent in London is no easy task, especially with demand far exceeding supply. With the average house price now over £567,000, renting remains the only viable option for many young people at the start of their careers.

For some, the high cost of rent means staying in the family home well into their twenties or beyond. According to the Evening Standard, a record one in four London families now has an adult child - on average aged 26 - still living at home.

If you’re finding the London rental market tough in 2025, a bit of planning and research can go a long way in helping you get a foot in the door. Here are a few useful tips to consider:

 

Consider a flatshare

You might dream of having your own place in a trendy part of town, but unless your budget stretches far, it may not be realistic. Flat shares or house shares with friends or finding flatmate ads on social media, can be a far more affordable option.

You may even be able to jump the queue if you know someone moving out of a property. And if possible, avoid searching during peak student seasons in September and June, when competition is fiercest.

 

Search during quieter periods

November and December tend to be quieter months for the rental market. Landlords with empty properties may be more open to negotiation, perhaps offering a rent discount or accepting longer leases. Some might even be open to an offer if you take on small jobs like painting or basic decorating.

 

Know your priorities

London rental prices vary significantly between areas. You may need to compromise on your ideal location to find something within your budget. List your non-negotiables like access to public transport, nearby shops, or parking, and be flexible on things like garden space or number of bedrooms.

Researching neighbourhoods in advance not only saves time but also shows landlords you're serious and informed.

 

Be ready to move quickly

Good rentals don’t stay on the market for long. If you find one you like, act fast. Make sure you have key documents ready, including proof of income, ID, and references. Being prepared could make the difference between securing your new home or missing out.

 

Renting in London remains a challenge, but with the right approach, it’s possible to find a suitable home even in a competitive market. As London continues to expand and evolve, events like London Build play a key role in shaping conversations around housing, development, and affordability - making it more important than ever to stay informed and connected to the wider construction and property landscape.

 

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Source: Wild & Co

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