Rolex USA headquarters in New York selects English firm, David Chipperfield Architects to design the anticipated tower

The international'competition'for the Rolex'USA'headquarters in'New York'selected the English firm,'David Chipperfield Architects'as the winning practice to design the anticipated'tower. The new construction will replace the existing building, home to the Rolex company since the '70s.

David Chipperfield Architects, founded in'London'with 4 offices around the world, will create a 25-story'tower, designed according to the LEED Platinum criteria, sustainably aware of the concerns related to energy consumption. The 165,000 square foot building will be the company's latest symbol and American landmark, showcasing the commitment of Rolex to quality, precision, and excellence.

We are proud to have been selected to design the Rolex'USA'headquarters building. Our team is committed to creating an exemplary building befitting the heritage and culture of the Rolex brand, as well as its prominent 5th Avenue location.'-- David Chipperfield

Located on the corner of 5th Avenue and 53rd Street, the new headquarters will put in place new office areas for staff and tenants, generating spaces that will enhance the well-being of its users and'a new Rolex store at ground level. Finally, it will also 'provide brand experiences across a wide range of the company's interests.'

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Source: ArchDaily

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