How To Use Your Speaker Profile To Network - Top Tips

As a speaker at London Build 2024, you have an incredible opportunity to connect with professionals from across the UK's Built Environment, share your expertise, and build valuable relationships. To help you make the most of this platform, here are our top tips on how to effectively promote your profile and engage with our attendees before the event.

Your personalised announcement banner is a powerful tool to create buzz about your session at London Build. Here’s how to make the most of it:

• Share Strategically: Post the banner across all your social media platforms, including LinkedIn, Twitter, Facebook, and Instagram. Share it with your marketing team, so they share it on your internal channels and invite your colleagues. 
• Use Hashtags: Include event-specific hashtags like #LondonBuild and #LondonBuildSpeakerSpotlight to increase your visibility.
• Always include your unique URL to your profile to track registrations and see who’s interested in your session. We'll be able to let you know who from your network is planning to attend, so you can arrange to meet them whilst you're at the London Build 2024. 
• Tag Relevant People: Tag colleagues, industry peers, and organisations to broaden your reach and encourage them to share your announcement.

Your online speaker profile is your digital business card on our website. Here's how to ensure that it will be complete and compelling:

• Professional Headshot: Use a high-quality, professional photo. First impressions matter!
• Engaging Bio: Write a bio that highlights your expertise, achievements, and also showcases what attendees can expect to hear discussed in your session. Keep it concise but impactful.
• Add Links: Include links to all of your social media profiles and your company professional website or portfolio (if available). This makes it easy for attendees to follow and connect with you.

The official speaker badge is a great asset to quickly let people know you'll be speaking and attending the event:

• Add to Email Signatures: Add the badge into your email signature, with a link to your speaker profile. This subtly promotes your participation with every email you send.
• Website Integration: Display the badge on any association website that you are a member of. It’s a visual endorsement of your expertise and association with London Build - the UK's leading construction show.
• Social Media Profiles: Add the badge to your LinkedIn profile and other social media bios to highlight your role as a thought-leader at the event.

Direct communication can be incredibly effective in creating a buzz and building connections:

• Announce Your Session: Send an email to your network announcing that you will be speaking, including details about your session and a link to register through your unique URL.
• Follow-Up: As the event approaches, send follow-up emails to remind your contacts and provide additional insights or sneak peeks of your presentation.
• Engage with Attendees: Encourage anybody who replies to reply with questions or topics they are interested in. This not only encourages them to attend but also helps tailor your speaking points and what you will discuss to the audience’s interests.

By following these top tips, you’ll be able to showcase your profile and engage with London Build attendees in the build up to the event, helping you to get the most out of the event!