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Adam Williams

Adam Williams

CEO, Hero Laboratories Ltd

Adam is a commercial executive with over 25 years’ experience in delivering growth for new technology businesses across the UK and Europe. From a background with global technology leaders including Samsung and Sony, he has broad expertise in the connected home space including SmartThings, Enjoy Technology, Lightwave RF, and Mila. Adam also has a long standing involvement with the Smart Homes and Buildings Association, and is a Board Trustee of the Electrical Safety Board. In his role as CEO of Hero Labs, Adam is helping to shape smart water management for a more sustainable future. Throughout his career, Adam has pursued an abiding passion for enabling technology to positively impact on the way we live.


Sustainability has been the most important challenge facing global societies for my entire adult life, and is the reason I completed a degree in Environmental Science and have pursued a career in sustainable IOT technologies.