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Alex Richards
UK&I IT & Digital Director,
BAM UK & Ireland
Alex is BAM UK & Ireland's IT and Digital Director. He is a qualified psychologist, holding post-graduate qualifications in Forensic Psychology and Criminology, but found his calling in the technology arena. Prior to joining BAM UK & Ireland in June 2024, Alex held leadership positions at some of the UK’s biggest brands, operating across retail, ecommerce, financial services and manufacturing. In 2024, he was recognised in the Top 100 Global Technology Leaders by Marlow Business School.