Speakers

Ana is the Founder of eBrik, an innovative construction monitoring and communications system. eBrik aims to provide transparency and greater communication between all stakeholders involved in the building of new homes, in particular Off-plan Homebuyers or Residents in Estate Regeneration Projects. Apart from the founding of eBrik, she also founded and heads the User Experience and Strategy Division at Holition, a London-based creative innovation studio, known for providing emerging technology solutions to some of the most well-known luxury retail brands in the world. Ana has always been motivated by creating new initiatives and exploring unconventional paths, understanding the cause and effect of human interactions, and how this can be effectively harnessed to help businesses grow and innovate. It is this diverse approach that resonates throughout both her academic and professional careers, and since 2013 she has been actively involved in multiple research projects from the University College London, Lisbon University and Lusofona University. 

Why is it important to support diversity and inclusion?

"Traditionally the construction process can be long and arduous, leaving homebuyers and Residents with a lack of feedback, poor understanding of the stages of construction, and higher levels of frustration and anxiety due to not being able to communicate effectively. I believe that we need to push boundaries on communication and transparency and convert the wait time of a home being built into a fulfilling, enjoyable, and engaging experience, where the end-user feels at the centre of the process throughout".