Damon Bowen-Ashwin

My name is Damon and I’m a Performance & Wellbeing Coach, a Wim Hof Method Certified Instructor and Brain Tumour Survivor Turned Thriver.

I am in a very fortunate position to be able to say that my brain tumour diagnosis has been the best thing that ever happened to me, and it's not lost on me how lucky I am to be able to say that!

I spent 15 years recruiting in the built environment industry before everything changed. Just after my surgery in Feb 2020, covid hit, the market went quiet and I took a bit of time off, got myself fit, re-trained and gained a couple of coaching qualifications.

All was going well until the summer of 2021, when a routine check up scan revealed that my tumour had been growing post surgery. My world fell apart and I hit rock bottom. But then I found a crazy Dutch man called Wim Hof who seemed to be saying to me that we are powerful beings, we are capable of far more than we think and can do anything we put our minds to….and I believed him! 

I started practicing the Wim Hof Method daily, and it had such profound effect on me mentally, physically and emotionally that I decided to become a WHM Instructor. 

Now my business is coaching and teaching companies and teams about stress and energy, how they can be our tools for improved health, wellbeing and performance in a world of constant low level stress. I run workshops as well as one2one coaching programmes.

With my recruitment background I have a particular emphasis on working with firms in the built environment Industry.

Stress is inevitable. How we respond to it is up to us. Together we are stronger.