Founder & Principal, Studio DS
Diba Salam is the founding Principal and Creative Director of StudioDS, a dynamic London based architectural studio with bureaus in Dubai and Bangkok. She founded the practice in 2012 after leading national and international projects such as Imperial Collage, White City, London and Aldar's Yas Island Hotels in the United Arab Emirates. Diba has made research a key part of her entrepreneurial business by analysing place-making, smart designs, and neuroscience in architecture. The studio's core values are to create efficient, adaptive, and effective communities through design by establishing stakeholder needs. Each solution is uniquely tailored to maximise the social economic and environmental potential of each individual site, celebrating exceptional detail craftsmanship through modern methods of construction.