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Kate Perrin
Group Marketing Director,
Barbour ABI
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Kate is a Marketing and Communications Director with 20 years of multinational experience in B2B marketing. Her expertise is dedicated to translating marketing vision into aggressive, strategic growth. This involves creating robust, measurable marketing strategies, and critically aligning marketing and sales efforts to maximise commercial success. Beyond the numbers, she holds a deep passion for fixing the broken brand of the UK construction industry. The current public perception is often outdated and inaccurate, creating a significant barrier to attracting talent and investment. She is committed to modernising this image to unlock the industry’s full potential.